Furniture For Life | WooCommerce Elementor Website

    This project was a redesign of an existing eCommerce website that was under performing. I evaluated the current website using HotJar and Google Analytics, as well as my own UX/UI knowledge, to create a custom design that focused on de-confusing customers, offering them a seamless checkout experience, and referring them to local licensed retailers if they weren’t quite ready to buy. This site uses WooCommerce for it’s eCommerce platform, and Elementor as a builder to make uploading copy and content as easy as possible for the marketing team using it.

    The build resulted in a site health increase of over 50 points on Ahrefs webmaster tools, and site speed increases of over 2 seconds on mobile and 1.5 seconds on desktop. Google Page speed insight scores also increased over 30 points on mobile and 35 points on desktop. Organic traffic on the site increased by 35% within 90 days of launching.



    • WordPress
    • Elementor
    • Advanced Custom Fields
    • PHP
    • JavaScript


    • WooCommerce
    • GTranslate
    • Power Reviews
    • Jotforms
    • Google Maps API
    • Mailchimp
    • RankMath
    • WP Rocket
    • Imagify
    • Smart Filters
    • RevenueHunt Product Quiz